October 29, 2016

Affinity-targeted marketing and church data

Posted in better disciples at 5:20 PM by alexlozada

The recent controversey about Facebook’s “Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention” I’ve chatted w/my MCC Adult Groups teammates about some of my responsibilities as Data Pastor — including targeting our team’s recruitment-into-groups campaigns (ex. mass email) and their similarities to the data mining and marketing of the Googles, Amazons, Apples, etc.

pm_house_pages_400_x_400_px_final_crest4 “I’m sending you out like sheep among wolves. Therefore be as shrewd as snakes and as innocent as doves.” Matthew 10:16 — as my daughters tease me, maybe there’s a reason I’m sorted into Slytherin (and Thunderbird / Deerhound)?

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